Two things are true about the world today. The first is that most people want to be able to shop for and buy products online, and the second is that everyone is spending a lot more time at home, meaning they might be interested in redecorating or adding a few trendy home goods to their collection.
Etsy is one of the most popular online eCommerce platforms for both businesses and individuals alike. And since the pandemic started in 2019, Etsy’s revenue has increased by a whopping 110%! Savvy sellers know that now is the perfect time to start an Etsy shop to sell their home goods online, but where should they start!?
If you want to get in on the popularity of eCommerce, here are a few tips to help you sell your home goods on Etsy.
Pick the Right Shop Name
Your shop’s name is the first thing potential customers see. Considering it takes only 50 milliseconds for online users to make a judgment about a website, it needs to be good!
Your shop name is like your first impression. It needs to be simple, easy to remember, and fitting to your brand. Many Etsy sellers like to add some wit or a pun to their shop name to make it memorable and eye-catching for potential customers.
Etsy lets you use up to 20 characters for your shop name. And while you can change it later on, every change makes it harder for your customers to remember or keep up with your shop. It’s always best to take your time and choose the perfect name first, so you don’t have to change it down the road.
Customize Your Etsy Shop
It might be online, but your Etsy shop isn’t much different from a physical brick-and-mortar store. You still need to customize your shop to suit your brand, promote specific products, and organize information in a way that’s easy for potential customers to find.
While the customizations can be a bit limited, including a well-designed banner is a great way to add a touch of personalization and branding to your Etsy store. You can add your logo, slogan, colors, or even the latest deals to set your shop apart from the rest.
You’re busy running an Etsy store, so you might not have time to design a professional-level banner for your shop. Luckily, there are plenty of Etsy banner templates available online. Simply choose the one that best fits your brand, add your unique details, and you’re ready to upload your new banner.
Stage Your Products Like They’re in a Home
Seeing a picture of a chair is good, but seeing how the chair fits into a room is great! Shoppers like to visualize how home good products will fit into their house before purchasing anything.
In a brick-and-mortar store, visualization is easy. Customers can take up-close looks, touch, tap, sit, and images to ensure a product will fit into their home before buying. Online, customers are stuck looking at pictures and hoping they’ll look good.
When taking pictures for your Etsy store, it’s always best to stage your home products like they’re in a home. Don’t just post an image of your empty picture frame; fill it with a photo and hang it on a wall, so potential customers can see it in action. When you let shoppers visualize how the product will fit into their home, they’re more likely to make the purchase.
There’s a lot of competition on Etsy, so make sure you use only high-quality photos and images for your shop. There’s nothing that stops buyers in their tracks faster than blurry, low-resolution photos. They make your shop look unprofessional and will scare potential customers right into your competition’s arms.
Research Tags and Keywords
Getting people to find your shop on Etsy is a lot like trying to rank on Google search results. Potential customers type in search queries like “picture frame” or “rustic stool,” and Etsy tries to match them with shops that can fulfill their requests.
If you want to show up in the search results (and you do), it’s important to use the right tags and keywords in your shop profile.
The easiest way to determine which tags and keywords to use is to just think of what you’d search if you were looking for your products. For example, if you sell baskets, keywords like a basket, storage, and organization would be great. You can also use stylistic keywords like rustic, patterned, wood grain, or anything else that would describe your product.
If you want to dig a little deeper, competitor research is another great way to find keywords and tags. Search Etsy for products like yours and see what pops up. Visit the competitor pages and see what tags and keywords they use. Then, just use the keywords and tags for yourself and try to outrank the competition.
Promote Your Etsy Store on Other Platforms
Etsy doesn’t live in a vacuum. Like any physical store, it’s important to promote your house goods on other platforms, as well! Draw in customers from every corner of the internet with marketing campaigns on social media, email, paid search, and any other platform you like.
Once your store is up and running, grab the link and put it in all your promotional content across your various channels. Then, anyone who sees your marketing material can simply click the link, browse through your Etsy shop, and (hopefully) buy something!
If you need help designing marketing materials for your other channels, check out the free online poster maker from PosterMyWall. Browse through thousands of template designs, customize the information, and download your personalized poster in a matter of minutes. With a well-designed promotional poster for your Etsy shop, there’s no stopping you!
Sell Your Home Goods on Etsy
Esty is a great platform for selling all types of unique and hand-made goods — but you need more than a shop and some positive thoughts. If you want to make the most of your Etsy shop, be sure to come up with an on-brand and memorable name, customize your shop with professional banners, realistically stage your product photos, do plenty of keyword and tag research, and promote your Etsy shop on other platforms.
With all your marketing strategies working at full capacity, you’ll have a successful Etsy home goods shop in no time!